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Any land that an Indian farmer owns now is mostly inherited from his ancestors after division among siblings. This has been going on for generations. After so many bifurcations, whatever left with each individual is just a small, fragmented piece of land, perhaps a couple of acres. So one of the major disadvantages of Indian farmers is the small holding and the small scale of operation. Due to this, automation and mechanization are not at all affordable given the low income, which in turn makes small cultivator rely completely on human labour for any farm activity. Amidst all these if...

Colour acts as the visual cue, a differentiating indicator or stimulus which attracts prospective customers to touch and feel the product and to some extent even buy it. This world of colour if interpreted and studied systematically can bring out miraculous results. Majority of the product assessment is based on colours alone. So, sensible use of colours can contribute not only to differentiate products and services from competitors, but also to influencing moods and feelings - positively or negatively - and therefore, moulding attitude towards certain products and services.This study reviews...

Marketers know colors have strong power to create brand image, affect the buyers decision making process and change the mood of consumers. Colors contribute to differentiate products from competitors so as to create positive or negative feelings about products.Consumer preferences of Color if studied systematically can make a huge difference.Every business organization that comes into contact with the customer develops an attitude & perception in the mind of the customer regarding its products & services. Though there are many factors that influence how and what consumers buy, there is a...