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For more than a decade, Clear and Simple as the Truth has guided readers to consider style not as an elegant accessory of effective prose but as its very heart. Francis-Noel Thomas and Mark Turner present writing as an intellectual activity, not a passive application of verbal skills. In classic style, the motive is truth, the purpose is presentation, the reader and writer are intellectual equals, and the occasion is informal. This general style of presentation is at home everywhere, from business memos to personal letters and from magazine articles to student essays. Everyone talks...

In an age of authorless, contextless, deconstructed texts, Francis-Noel Thomas argues that it is time to re-examine a fundamental but neglected concept of literature: writing is an action whose agent is an individual. Addressing both general readers and scholars, Thomas offers two cases, Bernard Shaw's Saint Joan and Marcel Proust's A la recherche du temps perdu, read against the background of the authors' large, eccentric, and surprisingly similar claims about their texts as acts. He examines what happens when we take these claims seriously enough to find out why the authors...

In an age of authorless, contextless, deconstructed texts, Francis-Noel Thomas argues that it is time to re-examine a fundamental but neglected concept of literature: writing is an action whose agent is an individual. Addressing both general readers and scholars, Thomas offers two cases, Bernard Shaw's Saint Joan and Marcel Proust's A la recherche du temps perdu, read against the background of the authors' large, eccentric, and surprisingly similar claims about their texts as acts. He examines what happens when we take these claims seriously enough to find out why the authors...

The author is concerned with whether or not surveys of consumer anticipations can improve predictions of purchase behavior relative to predictions that use only objective variables obtainable at the same date. The basic objective of the study is improved predictions of changes over time.

Originally published in 1964.

The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books...

Everyone talks about style, but no one explains it. The authors of this book do; and in doing so, they provoke the reader to consider style, not as an elegant accessory of effective prose, but as its very heart.

At a time when writing skills have virtually disappeared, what can be done? If only people learned the principles of verbal correctness, the essential rules, wouldn't good prose simply fall into place? Thomas and Turner say no. Attending to rules of grammar, sense, and sentence structure will no more lead to effective prose than knowing the mechanics of a golf swing will lead...

Everyone talks about style, but no one explains it. The authors of this book do; and in doing so, they provoke the reader to consider style, not as an elegant accessory of effective prose, but as its very heart.

At a time when writing skills have virtually disappeared, what can be done? If only people learned the principles of verbal correctness, the essential rules, wouldn't good prose simply fall into place? Thomas and Turner say no. Attending to rules of grammar, sense, and sentence structure will no more lead to effective prose than knowing the mechanics of a golf swing will lead...