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This book will complement the author's book on the future of Management Consultancy. While that book examined the structure and trends in the industry this book tackles the more micro questions about how consultants understand what clients value and create value for clients. The author is a leading expert on management consulting and this book will help management consultants to do their jobs successfully.

Management consultancy is one of the fastest growing markets in the world today, with the worldwide fees estimated to total more than $60bn. This pace of growth looks set to continue, but the future holds significant challenges. This book assesses the key opportunities and risks facing the consulting industry over the next twenty years, such as: - the changing client-consultant relationship, with clients demanding more tangible benefits in a shorter time - access to new international capital will determine the survival of consulting firms - more complex relationships between consulting firms,...

Information undoubtedly represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of individual customers or changing the price of airline tickets minute by minute to take advantage of changes in demand. The implications for management are huge yet most companies are still at the early stages of trying to understand how they can extract maximum value for their information assets. This book looks at the impact of this information revolution and shows how companies can exploit information for competitive advantage.