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The country brand is the image and perception of the brand associations of a nation as seen by foreigners. This book was developed in order to analyse the Brazil Brand Identity based on the convergence of communication strategies for the tourism sector with those effectively used by travel agencies and/or tour operators in the United States of America. This study was qualitative and exploratory, based on the literature review and in-depth interviews with three sample groups: Embratur (the Brazilian Federal Institute of Tourism), twenty travel agencies in the United States of America and a...