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Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. The purpose of the book is to bring together current thinking on contemporary issues relating to the management and marketing of cultural events and attractions. The contributions to the book provide interesting perspectives on a number of topics including innovation in festivals, destination and event image, cultural events and national identity, religious festival experiences, effective management and marketing of events. The book is divided into two broad themes: event tourism...

Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. This book brings together current thinking on contemporary issues relating to the management and marketing of cultural events and attractions.