wyszukanych pozycji: 3
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Cost-Effective Marketing Research: A Guide for Marketing Managers
ISBN: 9780899302782 / Angielski / Twarda / 1988 / 177 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Dostawa w 2026 r.) This book is a practical guide to market research methods and practices written for marketing professionals who need to conduct research on a budget. It emphasizes techniques that offer the quickest, least expensive way to get needed information. The author presents material not usually covered by other marketing research texts, including criteria regarding the use of requests for proposal; guidelines for selecting consultants, outside agencies, and statistical software; and practical tips on presenting research findings correctly and persuasively. "Business Information Alert" Written... This book is a practical guide to market research methods and practices written for marketing professionals who need to conduct research on a budge... |
cena:
306,18 |
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Promotional Feats: The Role of Planned Events in the Marketing Communications Mix
ISBN: 9780899305158 / Angielski / Twarda / 1991 / 240 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Dostawa w 2026 r.) In this volume, Eric Soares offers a lively and comprehensive treatment of promotional feats--publicity efforts that generate positive and extensive media exposure and thereby enhance sales. Arguing that promotional feats are one of the most powerful yet underused tools available to the marketing manager, Soares shows how they can have a dramatic impact on consumer behavior if they are developed and executed carefully. The types of feats described and illustrated include advertisements, sales, promotions, publicity stunts, sales activities, displays, or unusual product characteristics. The... In this volume, Eric Soares offers a lively and comprehensive treatment of promotional feats--publicity efforts that generate positive and extensiv... |
cena:
357,21 |
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From Particle Systems to Partial Differential Equations: Pspde X, Braga, Portugal, June 2022
ISBN: 9783031651946 / Angielski Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) |
cena:
642,56 |