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Handbook of Research on Retailing
ISBN: 9781786430274 / Angielski / Twarda / 2018 / 480 str. Termin realizacji zamówienia: ok. 22 dni roboczych. The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick-and-mortar players are expanding their online operations and setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Each of these players has to keep up with the consumer - even successful companies cannot sit back and rest but need to prepare for the next wave of change. This Handbook sheds light on these issues with its...
The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional ...
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cena:
995,63 zł |
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The Connected Customer: The Changing Nature of Consumer and Business Markets
ISBN: 9781138997769 / Angielski / Miękka / 2016 / 372 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider... In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in... |
cena:
249,41 zł |
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