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Internal Marketing : Your Company's Next Stage of Growth
ISBN: 9780789060051 / Angielski / Twarda / 1996 / 164 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Cahill presents strategies on marketing a firm to employees to improve their effectiveness in dealing with customers. He discusses the concept of internal marketing, vision messages, hiring and training, organization, communication, training models, and issues of competency and innovation. The final chapters are case studies in the success and fail
Cahill presents strategies on marketing a firm to employees to improve their effectiveness in dealing with customers. He discusses the concept of inte...
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cena:
701,59 zł |
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
ISBN: 9780789001849 / Angielski / Miękka / 1997 / 180 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you?ll be prepared to offer services that meet the public's demands, and you?ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market....
Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment t...
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cena:
249,41 zł |
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Lifestyle Market Segmentation
ISBN: 9780789028693 / Angielski / Miękka / 2006 / 200 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic and/or geographic categories to get at the whys of customer behaviors, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this...
The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Mark...
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cena:
249,41 zł |
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
ISBN: 9780789001399 / Angielski / Twarda / 1997 / 164 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Provides a concise overview of consumer behavior, intertwining marketing theory with ways in which to implement the theory. Chapters address topics such as strategic planning and implications; physical, behavioral, and industrial segmentation; perceptual mapping; marketing communications; and choosing a segmentation technique. Concludes with three
Provides a concise overview of consumer behavior, intertwining marketing theory with ways in which to implement the theory. Chapters address topics su...
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cena:
701,59 zł |
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Lifestyle Market Segmentation
ISBN: 9780789028686 / Angielski / Twarda / 2006 / 184 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The latest marketing guide from expert Dennis Cahilthat teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical use to clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic and/or geographic categories to get at the whys of customer behaviors, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this...
The latest marketing guide from expert Dennis Cahilthat teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Marke...
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cena:
701,59 zł |
 |
Internal Marketing: Your Company's Next Stage of Growth
ISBN: 9781138972988 / Angielski / Miękka / 2016 / 176 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. First published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
First published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
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cena:
249,41 zł |
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