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China is experiencing the boom of western opera. Due to the great support from the government, and the need of the "High Art" from the public, more and more grand opera houses and performing centers have shown up. At the same time, an increasing number of audience members are buying tickets to the opera performances, although it is absolutely an imported art form to the Chinese people. Various marketing problems, such as the lack of audience demography tracking and professional arts administrators, are facing the opera companies in China. But the National Centre for the Performing Arts, the...