wyszukanych pozycji: 20
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From Fargo to the World of Brands: My Story So Far
ISBN: 9781587364945 / Angielski / Twarda / 2005 / 482 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands--with stops in marketing models, market research, advertising management, emotional advertising, and business strategy--and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan.... David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fa... |
cena:
207,57 zł |
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From Fargo to the World of Brands: My Story So Far
ISBN: 9781587364952 / Angielski / Miękka / 2005 / 482 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands--with stops in marketing models, market research, advertising management, emotional advertising, and business strategy--and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan.... David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fa... |
cena:
130,17 zł |
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Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires
ISBN: 9781683506119 / Angielski / Miękka / 2018 / 190 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Aaker shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories to energize readers, gain visibility, persuade audiences, and inspire action.
Aaker shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature st...
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cena:
69,06 zł |
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Aaker on Branding: 20 Principles That Drive Success
ISBN: 9781614488323 / Angielski / Miękka / 2014 / 220 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that... "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled... |
cena:
73,13 zł |
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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
ISBN: 9781642798906 / Angielski / Miękka / 2020 / 204 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
73,13 zł |
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Marken Erfolgreich Gestalten: Die 20 Wichtigsten Grundsätze Der Markenführung
ISBN: 9783658063856 / Niemiecki / Miękka / 2015 / 194 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Ein kompakter Uberblick uber die nutzlichsten Konzepte und Methoden fur die Entwicklung starker Marken, die sich im Wettbewerb erfolgreich differenzieren. Die 20 Grundsatze basieren auf dem weltweit aktuellsten Wissensstand uber Marken, ihre Etablierung und Weiterentwicklung. Sie zeigen die verschiedenen Moglichkeiten auf, die Manager bei der Gestaltung von Marken haben, und wie Sie damit direkten Einfluss auf Unternehmensstrategie und -erfolg nehmen konnen. Die deutsche Ausgabe ist mehr als eine Ubersetzung. Die Autoren veranschaulichen anhand von Fallbeispielen... Ein kompakter Uberblick uber die nutzlichsten Konzepte und Methoden fur die Entwicklung starker Marken, die sich im Wettbewerb erfolgreich differen... |
cena:
161,75 zł |
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The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society
ISBN: 9781631959882 / Angielski / Miękka / 2022 / 225 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
73,13 zł |
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Aaker on Branding: 20 Principles That Drive Success
ISBN: 9781614488705 / Angielski / Twarda / 2014 / 220 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.
Aaker on Branding is a go-to source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that... Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culle...
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cena:
162,76 zł |
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Marketing Research
ISBN: 9781118977927 / Angielski / Miękka / 2016 / 760 str. Termin realizacji zamówienia: ok. 30 dni roboczych. "Marketing Research" prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications--all in a macro-micro framework to help students understand the big picture.
"Marketing Research" prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and app...
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cena:
956,29 zł |
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Building Strong Brands
ISBN: 9781849830409 / Angielski / Miękka / 2010 / 400 str. Termin realizacji zamówienia: ok. 8-10 dni roboczych. In this book, Aaker reveals how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits and introduce the brand-as-person, brand-as-organisation and brand-as-symbol perspectives.
In this book, Aaker reveals how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional ...
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cena:
55,97 zł |
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Brand Leadership: Building Assets in an Information Economy
ISBN: 9781439172919 / Angielski / Miękka / 2009 / 368 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less...
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in impo...
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cena:
97,58 zł |
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Strategic Market Management : Global Perspectives
ISBN: 9780470689752 / Angielski / Miękka / 2010 / 368 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.
Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as t...
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cena:
286,64 zł |
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Strategisches Markt-Management: Wettbewerbsvorteile Erkennen - Märkte Erschliessen - Strategien Entwickeln
ISBN: 9783322845795 / Niemiecki / Miękka / 2013 / 365 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Strategisches Markt-Management ist ein Managementsystem zum Entwickeln, Auswer- ten und Umsetzen von Unternehmensstrategien. Ein erfolgreiches Managementsystem hilft Managern: 1. Visionen fUr ihre Geschaftsfelder zu haben, 2. eine dynamische Umwelt zu beobachten und zu verstehen, 3. strategische Alternativen zu generieren, die auf jede das Unternehmen betreffende Veranderung eingehen und 4. Strategien zu entwickeln, die - im lIinblick auf Wettbewerbsvorteile -langlebig sind. Dieses Buch hat im wesentlichen drei Aufgaben. Zunachst beschreibt es eine Methode, die externen Faktoren zu...
Strategisches Markt-Management ist ein Managementsystem zum Entwickeln, Auswer- ten und Umsetzen von Unternehmensstrategien. Ein erfolgreiches Managem...
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cena:
197,68 zł |
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Brand Equity & Advertising: Advertising's Role in Building Strong Brands
ISBN: 9780805812848 / Angielski / Miękka / 1993 / 390 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding - a subject generating intense interest both in academia and in the real world. The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academia are stimulated by the insights and experience that professionals describe and the research questions that they pose....
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding - a subject generating intense interest both...
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cena:
439,07 zł |
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
ISBN: 9781982146528 / Angielski / Miękka / 2020 / 368 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
122,22 zł |
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Brand Relevance
ISBN: 9780470613580 / Angielski / Twarda / 2011 / 400 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market
This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing... Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market
This ground-breaking book defines the concept o... |
cena:
132,77 zł |
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Developing Business Strategies
ISBN: 9780471064114 / Angielski / Twarda / 2001 / 352 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. "Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business... "Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning... |
cena:
276,28 zł |
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Brand Equity & Advertising: Advertising's Role in Building Strong Brands
ISBN: 9781138150522 / Angielski / Twarda / 2016 / 390 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they...
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest bot...
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cena:
832,82 zł |
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Marketing Research
ISBN: 9781119497585 / Angielski / Miękka / 2018 / 768 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. |
cena:
669,18 zł |
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Consumerism, 4th Ed.
ISBN: 9780029001509 / Angielski / Miękka / 1982 / 512 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the purchase process.
New to this edition... The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consume...
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cena:
102,67 zł |