ISBN-13: 9781541730519 / Angielski / Twarda / 2020 / 240 str.
ISBN-13: 9781541730519 / Angielski / Twarda / 2020 / 240 str.
Branding expert Erich Joachimsthaler introduces readers to the Interaction Field as a new model for the world's most successful business organizations, showing companies of all types how to create one, and demonstrating how to use it to achieve radical growth.