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wyszukanych pozycji: 24
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The Marketing of Political Parties: Political Marketing at the 2005 British General Election
ISBN: 9780719073007 / Angielski / Twarda / 2006 / 288 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters. Within each chapter is a discussion of the role of marketing in constructing the elements of an election campaign, how marketing informs the communicational aspects and how the strategy is perceived by the voters. This analysis, the first of its kind, allows us to...
What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case s...
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cena:
436,43 zł |
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Political Campaigning, Elections and the Internet: Comparing the US, UK, France and Germany
ISBN: 9780415572187 / Angielski / Twarda / 2011 / 202 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. Political Campaigning, Elections and the Internet contextualises the US Presidential campaign of 2008 within three other contests: France 2007; Germany 2009; and the UK 2010. In offering a comparative history of the use of the Internet as an election tool, the authors are able to test the optimistic view... The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to e... |
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463,34 zł |
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Political Marketing: A Comparative Perspective
ISBN: 9780719068713 / Angielski / Miękka / 2005 / 256 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the...
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Lab...
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cena:
102,64 zł |
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US Politics
ISBN: 9781984325563 / Angielski / Miękka / 2018 / 76 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
62,92 zł |
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Political Communication and COVID-19: Governance and Rhetoric in Times of Crisis
ISBN: 9780367636791 / Angielski / Miękka / 2021 / 372 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
195,06 zł |
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The Marketing of Political Parties: Political Marketing at the 2005 General Election
ISBN: 9780719073014 / Angielski / Miękka / 2006 / 288 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters. Within each chapter is a discussion of the role of marketing in constructing the elements of an election campaign, how marketing informs the communicational aspects and how the strategy is perceived by the voters. This analysis, the first of its kind, allows us to...
What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case s...
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cena:
102,64 zł |
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Political Communication and Cognition
ISBN: 9780230363625 / Angielski / Twarda / 2014 / 239 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Political Communication and Cognition draws on a range of theories from communication psychology to explain how citizens receive communication about politics, how communication might make a citizen think and importantly what stimulates political participation, whether simply paying attention, chatting online or going to vote.
Political Communication and Cognition draws on a range of theories from communication psychology to explain how citizens receive communication about p...
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cena:
201,72 zł |
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Key Concepts in Political Communication
ISBN: 9781412918305 / Angielski / Twarda / 2006 / 224 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) This is a systematic and accessible introduction to the critical concepts, structures, and professional practices of political communication. Author Darren G. Lilleker presents more than 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates, and provides selected further readings. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.
This is a systematic and accessible introduction to the critical concepts, structures, and professional practices of political communication. Author D...
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cena:
692,64 zł |
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Against the Cold War: The History and Political Traditions of Pro-Sovietism in the British Labour Party, 1945-1989
ISBN: 9781780760308 / Angielski / Miękka / 2017 / 304 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) Who were the British MPs sympathetic to the Soviets - the ""crypto-communists,"" ""left-wing gadflys,"" the ""neo-Stalinist Left"" - so derided by fellow politicians, journalists, historians, and the public? These Labour MPs, fingered as ""Soviet spies"" who developed links with post-war Russia, were seen as potentially anti-Western actors in the Cold War. Against the Cold War examines the careers and motives of MPs like Tom Driberg and Ian Mikardo who developed ideological links with the Soviet Union and whose ideas influenced Labour's Left wing. Although radical and sympathetic to...
Who were the British MPs sympathetic to the Soviets - the ""crypto-communists,"" ""left-wing gadflys,"" the ""neo-Stalinist Left"" - so derided by fel...
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cena:
189,92 zł |
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Key Concepts in Political Communication
ISBN: 9781412918312 / Angielski / Miękka / 2006 / 224 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) Presents an introduction to the critical concepts, structures, and professional practices of political communication. This title considers both practical and theoretical issues central to political communication and offers a critical assessment of developments in political communication.
Presents an introduction to the critical concepts, structures, and professional practices of political communication. This title considers both practi...
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cena:
190,19 zł |
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Voters or Consumers: Imagining the contemporary electorate
ISBN: 9781847183996 / Angielski / Twarda / 2008 / 250 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) This edited collection seeks to map current thinking and practice in order to assess the extent to which the consumer, as opposed to the voter, should now to be elevated to a central position within our understanding of the relationship between the public and political spheres. The volume will firstly offer an overview of how consumerism has been applied to our understanding of political and voter behaviour so outlining the book’s key concepts. The volume then follows a processual approach to developing its analysis, offering essays that explore contrasting critical perspectives on the...
This edited collection seeks to map current thinking and practice in order to assess the extent to which the consumer, as opposed to the voter, should...
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cena:
179,66 zł |
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Political Campaigning, Elections and the Internet: Comparing the Us, Uk, France and Germany
ISBN: 9781032927114 / Angielski Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
190,19 zł |
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Election Campaigning in Sub-Saharan Africa: Democracy, Societal Cleavages and Social Media
ISBN: 9783032082787 / Angielski / 05-02-2026 Książka dostępna od: 05-02-2026 |
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Planowany termin premiery książki: 05-02-2026
Książkę można już zamówić z rabatem 5% |
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678,84 zł |
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Digital Politics: Mobilization, Engagement and Participation
ISBN: 9781138625396 / Angielski / Twarda / 2018 / 136 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
707,28 zł |
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Digital Politics: Mobilization, Engagement and Participation
ISBN: 9780367587130 / Angielski / Miękka / 2020 / 136 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
195,06 zł |
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Political Marketing and the 2015 UK General Election
ISBN: 9781137584397 / Angielski / Twarda / 2016 / 151 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats).
Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core me...
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cena:
201,72 zł |
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The Psychology of Democracy
ISBN: 9780367898168 / Angielski / Twarda / 2021 / 110 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
682,89 zł |
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The Psychology of Democracy
ISBN: 9780367898175 / Angielski / Miękka / 2021 / 110 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
68,24 zł |
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Citizens, Participation and Media in Central and Eastern European Nations
ISBN: 9781032852317 / Angielski Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
658,50 zł |
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The Routledge Handbook of Political Campaigning
ISBN: 9781032356716 / Angielski Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
1048,72 zł |
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