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In 1996, Darius Mehri traveled to Japan to work as a computer simulation engineer within the Toyota production system. Once there, he found a corporate experience far different from what he had expected. Notes from Toyota-land, based on a diary that Mehri kept during his three years at an upper-level Toyota group company, provides a unique insider's perspective on daily work life in Japan and charts his transformation from a wide-eyed engineer eager to be part of the "Japanese Miracle" to a social critic, troubled by Japanese corporate practices.Mehri documents the sophisticated "culture of...

The book is about the rise of Iran Auto: one of the world's largest automobile industries that few people know anything about.