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The second edition of Presidential Campaign Communication is designed to help readers understand and appreciate how the people of the United States use human communication to select their presidents. It explores presidential politics as one of the things about which Americans talk, thereby building relationships, redefining communities, and shaping public identities and priorities.

Fully revised and updated throughout, the book's twelve chapters build on its original argument and examples to highlight four key themes:

Presidential campaigns are communication...

The second edition of Presidential Campaign Communication is designed to help readers understand and appreciate how the people of the United States use human communication to select their presidents. It explores presidential politics as one of the things about which Americans talk, thereby building relationships, redefining communities, and shaping public identities and priorities.

Fully revised and updated throughout, the book's twelve chapters build on its original argument and examples to highlight four key themes:

Presidential campaigns are communication...