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For millennia, access to clean drinking water was a basic public utility. Yet, over the last few decades, a multi-billion-dollar industry successfully convinced consumers to pay a 2,000% markup for a product they could get from their kitchen sink for practically nothing. How did they achieve this impossible feat?The Bottled Water Scam is arguably the greatest marketing heist in capitalist history. Beverage conglomerates didn't invent a new product; they manufactured fear and status. By plastering images of pristine glaciers on labels and funding campaigns that subtly undermined the safety of...