Liquid Plastic

ISBN-13: 9783565295722 / Angielski / Miękka / 144 str.

Chloe Bennett

Opis

For millennia, access to clean drinking water was a basic public utility. Yet, over the last few decades, a multi-billion-dollar industry successfully convinced consumers to pay a 2,000% markup for a product they could get from their kitchen sink for practically nothing. How did they achieve this impossible feat?The Bottled Water Scam is arguably the greatest marketing heist in capitalist history. Beverage conglomerates didn't invent a new product; they manufactured fear and status. By plastering images of pristine glaciers on labels and funding campaigns that subtly undermined the safety of municipal tap water, they transformed a free public resource into a premium lifestyle accessory, despite the fact that much of the bottled water sold is simply filtered municipal water.This book unpacks the brilliant, deceptive branding strategies of the beverage industry. It explores the psychological levers of perceived purity, the devastating environmental cost of single-use plastics, and the logistics of shipping heavy water across the globe.Stop paying for marketing. Expose the psychological tricks that make you buy liquid plastic, understand the economics of the beverage cartel, and rethink the true value of your drinking water.

How beverage conglomerates manufactured fear and status to sell us filtered tap water at a 2,000% markup.