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• This book opens with a foreword by special effects pioneer Ray Harryhausen (The 7th Voyage of Sinbad) and a biographical essay on Knight by William Stout (The New Dinosaurs). The autobiographical pieces feature illustrations by Mark Schultz (Xenozoic Tales). To round out the volume, it closes with memories from his granddaughter Rhoda Knight Kalt and appreciations from prominent names in the arts and sciences, from Ray Bradbury to Ian Tattersall. Though Knight once said -No one interests me less than Charles Knight, - find out why artists such as Frank Frazetta,...

This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have...