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A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships

The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry.

• Reveals how telecommunications companies can effectively enhance their relationships with customers
• Provides the groundwork for defining social network analysis
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Employ heuristic adjustments for truly accurate analysis

Heuristics in Analytics presents an approach to analysis that accounts for the randomness of business and the competitive marketplace, creating a model that more accurately reflects the scenario at hand. With an emphasis on the importance of proper analytical tools, the book describes the analytical process from exploratory analysis through model developments, to deployments and possible outcomes. Beginning with an introduction to heuristic concepts, readers will find heuristics applied to statistics and probability,...

Social interactions within networks comprise an increasing event nowadays. Different aspects of societies and competitive markets, such as Social Medias through the Internet and Telecommunications environments hold a high correlation with the social network analysis methodology. By understanding these social structures and its interactions might be possible to realize how individuals and consumers relate each other and hence predict further social structures in the future. However, most of the current social network analysis projects are in relation to static structures, not considering how...