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This book offers an accessible and broadly conceived introduction to social psychology for those new to the subject. Written in a lucid style, it assumes no prior knowledge of the field, and should be the ideal textbook to get students thinking about the subject. The volume covers the main issues of social psychology as well as many classic studies such as self and personality, interpersonal relations, language and communication, altruism and aggression, group processes, attitudes, and intergroup relations. What sets this book apart is its coverage of less orthodox topics which can be...

This book offers an accessible and broadly conceived introduction to social psychology. Written in a lucid and lively style, it assumes no prior knowledge of the field, and is the ideal textbook to get students thinking about the subject.

The volume covers the main issues of social psychology ? as well as many classic studies ? such as self and personality, interpersonal relations, language and communication, altruism and aggression, group processes, attitudes, and intergroup relations. What sets this book apart is its coverage of less orthodox topics which are often neglected in...