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Arguing that widespread changes in human attitude and behavior patterns are central to ensuring a more secure and sustainable future on earth, this book focuses on communication processes in development. Colin Fraser and Sonia Restrepo-Estrada, pioneers in the use of communication techniques and media in developmental work, show how communication can be used to mobilize societies, to facilitate democratic and participatory decision making, and to help people acquire new knowledge and skills. Among the issues explored are: social mobilization worldwide for child immunization; communication as...

This book offers an accessible and broadly conceived introduction to social psychology for those new to the subject. Written in a lucid style, it assumes no prior knowledge of the field, and should be the ideal textbook to get students thinking about the subject. The volume covers the main issues of social psychology as well as many classic studies such as self and personality, interpersonal relations, language and communication, altruism and aggression, group processes, attitudes, and intergroup relations. What sets this book apart is its coverage of less orthodox topics which can be...

This book offers an accessible and broadly conceived introduction to social psychology. Written in a lucid and lively style, it assumes no prior knowledge of the field, and is the ideal textbook to get students thinking about the subject.

The volume covers the main issues of social psychology ? as well as many classic studies ? such as self and personality, interpersonal relations, language and communication, altruism and aggression, group processes, attitudes, and intergroup relations. What sets this book apart is its coverage of less orthodox topics which are often neglected in...