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Heller and McElhinny reinterpret sociolinguistics for the twenty-first century with an original approach to the study of language that is situated in the political and economic contexts of colonialism and capitalism.

This wide-ranging volume focuses on changes in language and gender in ten different national sites as a result of globalization. The papers draw on a variety of sociolinguistic methodologies to consider workplaces, schools, media discourse, beauty pageants, musical stars, and marriages in which 'modern' and 'traditional', 'local' and 'global' identities are constructed and contested.