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This wide-ranging volume focuses on changes in language and gender in ten different national sites as a result of globalization. The papers draw on a variety of sociolinguistic methodologies to consider workplaces, schools, media discourse, beauty pageants, musical stars, and marriages in which 'modern' and 'traditional', 'local' and 'global' identities are constructed and contested.

Heller and McElhinny reinterpret sociolinguistics for the twenty-first century with an original approach to the study of language that is situated in the political and economic contexts of colonialism and capitalism.