ISBN-13: 9783110195750 / Angielski / Twarda / 2008 / 460 str.
This wide-ranging volume focuses on changes in language and gender in ten different national sites as a result of globalization. The papers draw on a variety of sociolinguistic methodologies to consider workplaces, schools, media discourse, beauty pageants, musical stars, and marriages in which 'modern' and 'traditional', 'local' and 'global' identities are constructed and contested.