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Eastern philosophy and Western management ideals offer powerful wisdom on how to build and grow businesses.This can have lasting impact on employees, customers, financial performance, and society.This book enables leaders and decision-makers to successfully navigate their organizations through the stormy seas of the present,into the future.

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.