ISBN-13: 9781839826870 / Angielski / Miękka / 2020 / 304 str.
ISBN-13: 9781839826870 / Angielski / Miękka / 2020 / 304 str.
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.