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Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, business, and other disciplines to study and model choice. This book provides an authoritative and systematic treatment of best-worst scaling, introducing readers to the theory and methods for three broad classes of applications. It uses a variety of case studies to illustrate simple but reliable ways...

This book brings together Eastern and Western perspectives to explore human resource interventions into extending working life, including phased retirement, healthy work environments and lifelong learning. It assesses issues of implementation in differing cultural, intergenerational, institutional and family contexts.