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In this revealing and poignant account of the life of her son, reggae icon Bob Marley (1945-1980), Mother Cedella Marley Booker traces the unique history of Bob Marley and his contribution to popular music as only a parent could. Booker recalls her poor rural upbringing in the district of Nine Miles in Jamaica, her parents' relationship, and her courtship with Captain Marley, the white man forty years her senior who turned up one day in her father's fields and took Cedella to his bed when she was just sixteen. Their child was Bob Marley, who would introduce the world to reggae, and whose...

Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, business, and other disciplines to study and model choice. This book provides an authoritative and systematic treatment of best-worst scaling, introducing readers to the theory and methods for three broad classes of applications. It uses a variety of case studies to illustrate simple but reliable ways...