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The field of anthropology took a long time to discover the significance of media in modern culture. In this important new book, Anna Pertierra tells the story of how a field - once firmly associated with the study of esoteric cultures - became a central part of the global study of media and communication. She recounts the rise of anthropological studies of media, the discovery of digital cultures, and the embrace of ethnographic methods by media scholars around the world. Bringing together longstanding debates in sociocultural anthropology with recent innovations in digital cultural...

The field of anthropology took a long time to discover the significance of media in modern culture. In this important new book, Anna Pertierra tells the story of how a field - once firmly associated with the study of esoteric cultures - became a central part of the global study of media and communication. She recounts the rise of anthropological studies of media, the discovery of digital cultures, and the embrace of ethnographic methods by media scholars around the world. Bringing together longstanding debates in sociocultural anthropology with recent innovations in digital cultural...

Cultural studies face a complicated yet rich future, proving both flexible and resilient in many countries. Against this backdrop, this book offers a fresh perspective on the state of the field of cultural studies, via an evaluation of the work of one of its key thinkers Graeme Turner and the traditions of Australian cultural studies which have been influential on the formation of the field.

Thinking with Turner, and being informed by his practice, can help orient us in the face of new challenges and contexts across culture, media, and everyday life; teaching and pedagogy; the...