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wyszukanych pozycji: 106
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Internal marketing as a reinforcement of corporate identity
ISBN: 9786209264689 / Angielski / Miękka / 2025 / 76 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych (Dostawa w 2026 r.) In a context of globalization, where competitiveness reigns in the business world, it is important for companies to develop strategies that allow them to differentiate themselves from their competitors and achieve competitive advantages. Thus, this study aims to analyze and highlight the effectiveness and efficiency of internal marketing in corporate identity by analyzing the behavior of its employees. The subjectivity of the topic and the need for studies in this area, particularly in Portugal, led to the choice of a qualitative exploratory approach using interviews that were complemented...
In a context of globalization, where competitiveness reigns in the business world, it is important for companies to develop strategies that allow them...
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cena:
245,00 |
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Consumer perception of online publications
ISBN: 9786206523604 / Angielski / Miękka / 56 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych (Dostawa w 2026 r.) In today's digital communication landscape, social networks represent an important communication channel for brands. The general aim of this research is to understand consumer perception of luxury fashion brands' social media posts. Specifically, the following dimensions were analysed: information, word-of-mouth, trends, personalisation, interactivity, brand value and purchase intention. Using the quantitative method, two quantitative studies were carried out based on a questionnaire survey, with the instrument based on the model by Yadav and Rahman (2017). In Study I, the aim was to analyse...
In today's digital communication landscape, social networks represent an important communication channel for brands. The general aim of this research ...
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cena:
178,06 |
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Perception des publications en ligne par les consommateurs
ISBN: 9786206523628 / Francuski / Miękka / 60 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych (Dostawa w 2026 r.) Dans le paysage actuel de la communication numérique, les réseaux sociaux représentent un canal de communication important pour les marques. L'objectif général de cette étude est de comprendre la perception qu'ont les consommateurs des messages des marques de mode de luxe sur les médias sociaux. Plus précisément, les dimensions suivantes ont été analysées : information, bouche-à-oreille, tendances, personnalisation, interactivité, valeur de la marque et intention d'achat. En utilisant la méthode quantitative, deux études quantitatives ont été menées sur la base d'une...
Dans le paysage actuel de la communication numérique, les réseaux sociaux représentent un canal de communication important pour les marques. L'obje...
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cena:
178,06 |
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Marketing wewnetrzny jako wzmocnienie tozsamosci korporacyjnej
ISBN: 9786209251887 / Polski / Miękka / 2025 / 76 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych (Dostawa w 2026 r.) |
cena:
245,00 |
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Wahrnehmung von Online-Veröffentlichungen durch die Verbraucher
ISBN: 9786206523574 / Niemiecki / Miękka / 60 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych (Dostawa w 2026 r.) In der heutigen digitalen Kommunikationslandschaft sind die sozialen Netzwerke ein wichtiger Kommunikationskanal für Marken. Das allgemeine Ziel dieser Untersuchung ist es, die Wahrnehmung der Verbraucher von Social-Media-Posts von Luxusmodemarken zu verstehen. Im Einzelnen wurden die folgenden Dimensionen analysiert: Information, Mundpropaganda, Trends, Personalisierung, Interaktivität, Markenwert und Kaufabsicht. Unter Verwendung der quantitativen Methode wurden zwei quantitative Studien auf der Grundlage einer Fragebogenerhebung durchgeführt, wobei das Instrument auf dem Modell von...
In der heutigen digitalen Kommunikationslandschaft sind die sozialen Netzwerke ein wichtiger Kommunikationskanal für Marken. Das allgemeine Ziel dies...
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cena:
178,06 |
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Il marketing interno come rafforzamento dell'identità aziendale
ISBN: 9786209262128 / Włoski / Miękka / 2025 / 76 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych (Dostawa w 2026 r.) |
cena:
245,00 |
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Le marketing interne comme renforcement de l'identité d'entreprise
ISBN: 9786209257001 / Francuski / Miękka / 2025 / 80 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych (Dostawa w 2026 r.) Dans un contexte de mondialisation où la compétitivité règne dans le monde des affaires, il est important que les entreprises développent des stratégies qui leur permettent de se différencier de leurs concurrents et d'obtenir des avantages concurrentiels. Ainsi, la présente étude a pour objectif d'analyser et de mettre en évidence l'efficacité et l'efficience du marketing interne dans une identité d'entreprise, à travers l'analyse du comportement de ses collaborateurs. La subjectivité du sujet et la nécessité d'études dans ce domaine, notamment au Portugal, ont conduit au...
Dans un contexte de mondialisation où la compétitivité règne dans le monde des affaires, il est important que les entreprises développent des str...
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cena:
245,00 |
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La percezione dei consumatori delle pubblicazioni online
ISBN: 9786206523635 / Włoski / Miękka / 60 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych (Dostawa w 2026 r.) |
cena:
178,06 |
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Internes Marketing als Stärkung der Unternehmensidentität
ISBN: 9786209254444 / Niemiecki / Miękka / 2025 / 80 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych (Dostawa w 2026 r.) In einem Kontext der Globalisierung, in dem der Wettbewerb die Geschäftswelt beherrscht, ist es für Unternehmen wichtig, Strategien zu entwickeln, mit denen sie sich von ihren Mitbewerbern abheben und Wettbewerbsvorteile erzielen können. Ziel der vorliegenden Studie ist es daher, die Wirksamkeit und Effizienz des internen Marketings für die Unternehmensidentität durch die Analyse des Verhaltens der Mitarbeiter zu untersuchen und aufzuzeigen. Die Subjektivität des Themas und die Notwendigkeit von Studien in diesem Bereich, insbesondere in Portugal, führten zur Wahl eines qualitativen...
In einem Kontext der Globalisierung, in dem der Wettbewerb die Geschäftswelt beherrscht, ist es für Unternehmen wichtig, Strategien zu entwickeln, m...
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cena:
245,00 |
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Isabel - A mulher que reinou com o coração
ISBN: 9788563716125 / Portugalski / Miękka / 2012 / 210 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) |
cena:
95,03 |
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Computer Games as Educational and Management Tools: Uses and Approaches
ISBN: 9781609605698 / Angielski / Twarda / 2011 / 358 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) Though once considered purely for their entertainment value, computer and online games have applications as learning tools in learning in a variety of different environments. Computer Games as Educational and Management Tools: Uses and Approaches considers the many uses of games and simulations, focusing specifically on their use in organizational and educational settings. Providing perspectives on gaming for distance learning, gaming for rehabilitation, business simulators, and motivational games, this publication explores new and emerging trends in this ever-evolving area of research.
Though once considered purely for their entertainment value, computer and online games have applications as learning tools in learning in a variety of...
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cena:
909,96 |
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Handbook of Research on Serious Games as Educational, Business and Research Tools ( Volume 1 )
ISBN: 9781668425459 / Angielski / Twarda / 2012 / 828 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) |
cena:
1455,93 |
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Enterprise Information Systems: International Conference, Centeris 2011, Vilamoura, Algarve, Portugal, October 5-7, 2011. Proceedings, Part III
ISBN: 9783642243516 / Angielski / Miękka / 2011 / 456 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) Constitutes the refereed proceedings of the International Conference on ENTERprise Information Systems, CENTERIS 2011, held in Vilamoura, Portugal, in September 2011. This title includes the papers that are organized in topical sections on knowledge society, EIS adoption and design, EIS implementation and impact, and EIS applications.
Constitutes the refereed proceedings of the International Conference on ENTERprise Information Systems, CENTERIS 2011, held in Vilamoura, Portugal, in...
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cena:
200,77 |
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Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions Vol 2
ISBN: 9781668426098 / Angielski / Twarda / 2013 / 486 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) |
cena:
985,79 |
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Business, Technological, and Social Dimensions of Computer Games: Multidisciplinary Developments
ISBN: 9781609605674 / Angielski / Twarda / 2011 / 600 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) Computer and online games have emerged as a critical area of study due to their implications for business and society, as well as their increased presence in individuals lives. Business, Technological and Social Dimensions of Computer Games: Multidisciplinary Developments is a collection of the most recent developments in all areas of game development, encompassing planning, design, marketing, business management, and consumer behavior. This publication explores a number of aspects of gaming, which include supporting technologies, human interaction, psychological and behavioral effects,...
Computer and online games have emerged as a critical area of study due to their implications for business and society, as well as their increased pres...
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cena:
909,96 |
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Enterprise Information Systems: International Conference, Centeris 2011, Vilamoura, Algarve, Portugal, October 5-7, 2011. Proceedings, Part II
ISBN: 9783642243547 / Angielski / Miękka / 2011 / 440 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) Constitutes the refereed proceedings of the International Conference on ENTERprise Information Systems, CENTERIS 2011, held in Vilamoura, Portugal, in September 2011. This title includes the papers that are organized in topical sections on knowledge society, EIS adoption and design, EIS implementation and impact, and EIS applications.
Constitutes the refereed proceedings of the International Conference on ENTERprise Information Systems, CENTERIS 2011, held in Vilamoura, Portugal, in...
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cena:
200,77 |
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Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions(Vol 2)
ISBN: 9781668431900 / Angielski / Twarda / 2011 / 566 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) |
cena:
1501,44 |
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Enterprise Information Systems Design, Implementation and Management: Organizational Applications
ISBN: 9781616920203 / Angielski / Twarda / 2010 / 624 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) The continual development and refinement of enterprise information systems is essential for organizational advancement. Enterprise Information Systems Design, Implementation and Management: Organizational Applications investigates the creation and implementation of enterprise information systems. Covering a wide array of topics such as flow-shop scheduling, information systems outsourcing, ERP systems utilization, Dietz transaction methodology, and advanced planning systems, it is an essential reference source for researchers and professionals alike.
The continual development and refinement of enterprise information systems is essential for organizational advancement. Enterprise Information Systems...
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cena:
909,96 |
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Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions Vol 1
ISBN: 9781668426081 / Angielski / Twarda / 2013 / 450 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) |
cena:
985,79 |
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ENTERprise Information Systems, Part 1: International Conference, CENTERIS 2011, Vilamoura, Portugal, October 5-7, 2011. Proceedings, Part I
ISBN: 9783642243578 / Angielski / Miękka / 2011 / 452 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) Constitutes the refereed proceedings of the International Conference on ENTERprise Information Systems, CENTERIS 2011, held in Vilamoura, Portugal, in September 2011. This title includes the papers that are organized in topical sections on knowledge society, EIS adoption and design, EIS implementation and impact, and EIS applications.
Constitutes the refereed proceedings of the International Conference on ENTERprise Information Systems, CENTERIS 2011, held in Vilamoura, Portugal, in...
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cena:
200,77 |
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