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Der Aufbau einer schlagkraftigen Vertriebseinheit und die erforderlichen Techniken und Methoden fur erfolgreiche Vertriebsarbeit bei IT-Unternehmen sind Gegenstand dieses Buches. Erlautert werden moderne Vertriebsmodelle und Techniken - unter anderem SPIN und Beziehungsmanagement, zwei Methoden mit hohem Wachstumspotential, die aus den USA stammen. Das Buch stellt sowohl Neueinsteigern als auch Vertriebsprofis praxisorientiertes Wissen zur Verfugung. Zahlreiche Beispiele verdeutlichen die Vorgehensweise und machen das Buch zu einem unverzichtbaren Leitfaden fur die tagliche...

Storytelling for Virtual Reality serves as a bridge for students of new media and professionals working between the emerging world of VR technology and the art form of classical storytelling. Rather than examining purely the technical, the text focuses on the narrative and how stories can best be structured, created, and then told in virtual immersive spaces. Author John Bucher examines the timeless principles of storytelling and how they are being applied, transformed, and transcended in virtual reality. Interviews, conversations, and case studies with both pioneers and...

Proper treatment of structural behavior under severe loading - such as the performance of a high-rise building during an earthquake - relies heavily on the use of probability-based analysis and decision-making tools. Proper application of these tools is significantly enhanced by a thorough understanding of the underlying theoretical and computational concepts as provided by this book.

Detailing the computational aspects of stochastic analysis within the field of structural mechanics, this book first presents a few motivating examples that demonstrate the various random effects within...

Hitler's Theology investigates the use of theological motifs in Adolf Hitler's public speeches and writings, and offers an answer to the question of why Hitler and his theo-political ideology were so attractive and successful presenting an alternative to the discontents of modernity. The book gives a systematic reconstruction of Hitler's use of theological concepts like providence, belief or the almighty God.

Rainer Bucher argues that Hitler's (ab)use of theological ideas is one of the main reasons why and how Hitler gained so much acquiescence and support for his diabolic...