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Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to...

Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Taking the reader to the dark side of teen marketing, this work reveals a world in which adults build careers out in insinuating themselves into 'friendships' with young people in order to monitor what they wear, eat, listen to, and talk about with each other.

"You walk into Thoughts and Prayers like it's a familiar pop cultural fun house-then you get drawn into one of the mirrors and find you're actually deep in someplace very real: fleshy, frightening, full of anguished intelligence and bitter fun." -Mary GaitskillThoughts and Prayers is a beautiful and startling volume of poetry about our political existence. With both humor and luminosity, it gets at the personal and collective emotional experience of American public life, from the 1970s to the 1990s Democrats, through the collapse of the news industry, to the burlesque Trump era.