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wyszukanych pozycji: 32
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Green Marketing in Emerging Markets: Strategic and Operational Perspectives
ISBN: 9783030740672 / Angielski / Miękka / 2022 / 290 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution. This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their...
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible p...
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cena:
710,03 |
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Green Marketing and Management in Emerging Markets: The Crucial Role of People Management in Successful Implementation
ISBN: 9783030730062 / Angielski / Twarda / 2021 / 154 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
250,57 |
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New Public Management in Africa: Contemporary Issues
ISBN: 9783030771836 / Angielski / Miękka / 2022 / 331 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book analyses and evaluates the accomplishments, challenges, and approaches associated with the New Public Management (NPM) in Africa towards establishing context-specific interventions for public sector institutions' performance. Taking the reader through various business and management approaches, including leadership in the public sector, digitalisation, market orientation and trust building, this book provides an understanding of the key issues facing public sector organisations in Africa and offers novel ways of approaching public management in a changing socio-economic landscape...
This book analyses and evaluates the accomplishments, challenges, and approaches associated with the New Public Management (NPM) in Africa towards est...
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cena:
584,72 |
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Public Sector Marketing Communications, Volume II: Traditional and Digital Perspectives
ISBN: 9783031178627 / Angielski / Twarda / 2023 / 196 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of marketing tools will facilitate interactions between the government and the citizens, improve inter-governmental and inter-agency collaboration, and boost a citizen-oriented public sector. Traditional marketing communications tools continue to play a key role in citizen and public sector relationships; however, given mega-trends of...
Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing auth...
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cena:
710,03 |
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Public Sector Marketing Communications, Volume II: Traditional and Digital Perspectives
ISBN: 9783031178658 / Angielski Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
898,18 |
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New Public Management in Africa: Contemporary Issues
ISBN: 9783030771805 / Angielski / Twarda / 2021 / 327 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
584,72 |
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Digital Service Delivery in Africa: Platforms and Practices
ISBN: 9783030839116 / Angielski / Miękka / 2023 / 355 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. This presents huge economic opportunities for Africa. This book responds to the need for African enterprises and organisations—particularly those in the service sector—to fully exploit the inherent potential in digital platforms by putting in place processes to respond effectively to changing consumer demands. Digital service delivery is conceptualised as a key driver of effective management and service delivery across the value...
The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive ...
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cena:
668,26 |
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Digital Service Delivery in Africa: Platforms and Practices
ISBN: 9783030839086 / Angielski / Twarda / 2022 / 380 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
668,26 |
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New Frontiers in Hospitality and Tourism Management in Africa
ISBN: 9783030701703 / Angielski / Twarda / 2021 / 278 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
417,65 |
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Customer Service Essentials: Lessons for Africa and Beyond
ISBN: 9781641136853 / Angielski / Miękka / 2019 / 252 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Customer Service Essentials is a must-read and a definitive source of information on effective management of customer service in Africa and beyond. Leveraging on unique concepts and practices developed in the field of customer service management, this book uses case studies and vignettes to reinforce learnings, drawing parallels to real life experiences. The book is a valuable resource for individuals and organizations, in the quest to achieve excellent customer service, increased productivity and enhanced employee satisfaction. It explores the practical challenges of customer service in...
Customer Service Essentials is a must-read and a definitive source of information on effective management of customer service in Africa and beyond. Le...
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cena:
242,39 |
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Customer Service Management in Africa: A Strategic and Operational Perspective
ISBN: 9780367143374 / Angielski / Twarda / 2020 / 340 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
347,92 |
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Sales Management: A Primer for Frontier Markets
ISBN: 9781641133463 / Angielski / Miękka / 2018 / 242 str. Termin realizacji zamówienia: ok. 30 dni roboczych. In a fast-moving era of increased international competition, frontier markets must devise innovative ways to meet demanding sales targets and maintain profitability. These efforts will only succeed when local businesses abandon the concept of sales as a checklist of persuasive arguments that lead a customer to make a purchase and accept that building enduring customer relationships is the key to achieving sales goals. To understand what it means to sell successfully, sales representatives must develop a solid foundation in selling skills and an understanding of the critical elements needed to...
In a fast-moving era of increased international competition, frontier markets must devise innovative ways to meet demanding sales targets and maintain...
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cena:
215,46 |
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