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Want Market Share? Google It

"Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing."
--Brian Morrissey, Digital Editor, Adweek

"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business."
--Rishad Tobaccowala, Chief Strategy & Innovation Officer, Vivaki

About the...

Bringing together Canadian, American, and British scholars, this volume explores the relationship between modernism and modern celebrity culture. In support of the collection's overriding thesis that modern celebrity and modernism are mutually determining phenomena, the contributors take on a range of transatlantic canonical and noncanonical figures, from the expected (Virginia Woolf and F. Scott Fitzgerald) to the surprising (Elvis and Hitler). Illuminating case studies are balanced by the volume's attentiveness to broader issues related to modernist aesthetics, as the contributors consider...