wyszukanych pozycji: 28
From Imagination to Innovation: New Product Development for Quality of Life
ISBN: 9781489989659 / Angielski / Miękka / 2015 / 131 str. Termin realizacji zamówienia: ok. 20 dni roboczych. As forces such as financial market volatility and fragmented markets demonstrate the fragility of the global economy, the imperative to develop products and services that contribute to the well-being of the many-rather than the few-is more pronounced than ever.In this book, A.
As forces such as financial market volatility and fragmented markets demonstrate the fragility of the global economy, the imperative to develop produc...
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470,13 zł |
Infrastructuring: The Key to Achieving Economic Growth, Productivity, and Quality of Life
ISBN: 9781441975201 / Angielski / Twarda / 2010 / 109 str. Termin realizacji zamówienia: ok. 20 dni roboczych. The recent global financial crisis has intensified concerns over how nations--both developed and developing -- can revitalize economic growth and ensure opportunity for prosperity to all citizens. Many analysts and policymakers alike are looking to new business creation and the promotion of entrepreneurial practices as a panacea, or at least as a partial solution. A. Coskun Samli has argued in his two most recent books that the current model of globalization tends to marginalize the poor and that developing countries must rely on local business development, rather than exogenous forces,... The recent global financial crisis has intensified concerns over how nations--both developed and developing -- can revitalize economic growth and e... |
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391,77 zł |
Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy
ISBN: 9780899306285 / Angielski / Twarda / 1992 / 224 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The author contrasts Adam Smith's market to the prevailing American market stating that, in order to achieve the same results that Adam Smith's perfectly competitive market could have created, a socially responsible behavior on the part of marketing is necessary. Marketing can achieve greater profits and higher quality of life for the whole society by being consumer oriented and proactive, and by considering consumers' well-being the highest priority. Marketing must reach out and cater to, not only the mainstream core markets, but to those who are less than equal opportunity consumers.... The author contrasts Adam Smith's market to the prevailing American market stating that, in order to achieve the same results that Adam Smith's per... |
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387,35 zł |
Empowering the American Consumer: Corporate Responsiveness and Market Profitability
ISBN: 9781567203783 / Angielski / Twarda / 2000 / 216 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Far removed from the markets they're meant to serve, insensitive to market needs, inflexible in how they do business, America's oliuopolistic corporations are terrorizing consumers. The result is that the American market system does not work as it should, and indeed, performs far below its potential. Samli argues that the system should not be treated as though it were sacrosanct. Indeed, it must be made to do more than it is doing to encourage competition and create consumer value--things it neglects, says Samli, because of a mistaken notion that laissez-fairism is working well, and that... Far removed from the markets they're meant to serve, insensitive to market needs, inflexible in how they do business, America's oliuopolistic corpo... |
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387,35 zł |
Technology Transfer: Geographic, Economic, Cultural, and Technical Dimensions
ISBN: 9780899300573 / Angielski / Twarda / 1985 / 296 str. Termin realizacji zamówienia: ok. 30 dni roboczych. This book identifies the factors--geographic, economic, cultural, and technical--that must be considered if technology transfer is to be effective. Samli and his contributors emphasize cultural barriers as the greatest challenge to a successful transfer. They advance an all important principle, that of congruence among the sender, the technology, and the receiver. Among the questions the book answers are: What sender strategies are most successful in technology transfer? What technologies should have higher priorities and how should these be established? What are the cultural barriers to... This book identifies the factors--geographic, economic, cultural, and technical--that must be considered if technology transfer is to be effective.... |
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387,35 zł |
International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development
ISBN: 9781493945825 / Angielski / Miękka / 2016 / 170 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers.
This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers a...
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cena:
391,77 zł |
International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development
ISBN: 9781461451242 / Angielski / Twarda / 2012 / 170 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with...
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and ...
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cena:
391,77 zł |
New Dimensions in Marketing/Quality-Of-Life Research
ISBN: 9780899308869 / Angielski / Twarda / 1995 / 400 str. Termin realizacji zamówienia: ok. 30 dni roboczych. A collection of carefully edited papers selected for their range and diversity of topics, "New Dimensions in Marketing/Quality-of-Life Research" picks up where Samli's first Quorum book (1987) left off. Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries. The result is a cogent overview of how this emerging marketing concept is guiding the way goods and services... A collection of carefully edited papers selected for their range and diversity of topics, "New Dimensions in Marketing/Quality-of-Life Research" pi... |
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409,48 zł |
Globalization from the Bottom Up: A Blueprint for Modern Capitalism
ISBN: 9780387770970 / Angielski / Twarda / 2008 / 147 str. Termin realizacji zamówienia: ok. 20 dni roboczych. The net pro't of Exxonfor the year2005was reportedto be almost $8 billion which re?ectedabout40percentgrowthinits pro?tpicturewithina year. Aspro?tpictures of fuel, arms, medical services and ?nancial services industries among others reach unbelievable levels, by de?nition, most consumers get poorer because they have less money left for other essentials for their lives such as food, education, medical needs, and housing. Adding insult to injury, of the 100 largest budgets in the world, 52 belong to private corporations. Needless to say, such accumulation of economic power and such...
The net pro't of Exxonfor the year2005was reportedto be almost $8 billion which re?ectedabout40percentgrowthinits pro?tpicturewithina year. Aspro?tpic...
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cena:
195,87 zł |
International Consumer Behavior: Its Impact on Marketing Strategy Development
ISBN: 9780899308838 / Angielski / Twarda / 1995 / 208 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Samli sets a foundation for analyzing the impact of culture on behavior and how this impact may vary in different cultures. By understanding consumer behavior patterns in different world markets, international marketers can serve the special needs of international consumers. Cultures can be grouped and their impact on the consumer behavior can be detected. Understanding consumer behavior in different culture groups is the foundation of international marketing success. In this bold first effort to assimilate the knowledge about international consumers, Professor Samli asserts that... Samli sets a foundation for analyzing the impact of culture on behavior and how this impact may vary in different cultures. By understanding consum... |
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387,35 zł |
From a Market Economy to a Finance Economy: The Most Dangerous American Journey
ISBN: 9781349459476 / Angielski / Miękka / 2013 / 167 str. Termin realizacji zamówienia: ok. 20 dni roboczych. In this gripping book, Dr. Samli makes the case that the US economy is shifting for the worse, tilting towards a finance-driven economy, and argues that investing in innovation will bring us out of the recession and back to a successful, market-driven economy.
In this gripping book, Dr. Samli makes the case that the US economy is shifting for the worse, tilting towards a finance-driven economy, and argues th...
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cena:
195,87 zł |
Coping with Retail Giants: Gaining an Edge Over Discounters
ISBN: 9781137476333 / Angielski / Twarda / 2015 / 209 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.
Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailer...
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cena:
391,77 zł |
International Entrepreneurship: Innovative Solutions for a Fragile Planet
ISBN: 9781441973825 / Angielski / Miękka / 2010 / 164 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Despite the accelerating pace of globalization, it is impossible to ignore the marginalization of the developing world, as billions of people continue to slip deeper into poverty. While many theories, policies, and practices have been proposed to help redress the disparities between the "haves" and the "have-nots," only recently have proponents of sustainable economic development and entrepreneurship discovered each other. In this provocative and timely book, A. Coskun Samli fills the gap by making the connections explicit and arguing that entrepreneurship may be the only hope for... Despite the accelerating pace of globalization, it is impossible to ignore the marginalization of the developing world, as billions of people conti... |
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cena:
391,77 zł |
Marketing and the Quality-Of-Life Interface
ISBN: 9780899301242 / Angielski / Twarda / 1987 / 366 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. "Choice" This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of... The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted ent... |
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387,35 zł |
Strategic Marketing for Success in Retailing
ISBN: 9781567201864 / Angielski / Twarda / 1998 / 416 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three decades of experience and recognition as an expert in marketing research, offers retailing professionals and those who aspire to retailing careers a foundation for understanding what marketing theory is and how it can be linked successfully and profitably to retailing practice. Not a simplified set of steps to take, his book forces retailing decision makers to think for themselves and to use... Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing ... |
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cena:
387,35 zł |
Chaotic Markets: Thriving in a World of Unpredictability
ISBN: 9780275993719 / Angielski / Twarda / 2007 / 224 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Drawing from decades of research, teaching, and consulting in the fields of marketing and strategy, the author demystifies the forces of market chaos, including technological change, globalization, and consumer behavior, showing readers how to identify those forces that can be turned to their competitive advantage. Featuring dozens of illustrative examples, of both winners and losers, and concluding each chapter with a series of questions designed to help readers apply the book's principles in their own organizations, Samli demonstrates how to detect changes in market conditions early,... Drawing from decades of research, teaching, and consulting in the fields of marketing and strategy, the author demystifies the forces of market cha... |
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409,48 zł |
Who Stole Our Market Economy?: The Desperate Need for Socioeconomic Progress
ISBN: 9783319852478 / Angielski / Miękka / 2018 / 152 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
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cena:
352,59 zł |
Empowering the Market Economy Through Innovation and Entrepreneurship
ISBN: 9781137564214 / Angielski / Twarda / 2016 / 177 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. It offers innovative alternatives for achieving economic progress and outlines strategies to create conditions for equal opportunity. The American economy has transitioned from a survival of the fittest" to "survival of the fattest" mentality, focusing less on the people and quality of life and more on the amount of dollars to be gained. The divide between the 1% and 99% leaves lower-income individuals at a significant... This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing pra... |
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cena:
391,77 zł |
International Entrepreneurship: Innovative Solutions for a Fragile Planet
ISBN: 9781441927811 / Angielski / Miękka / 2011 / 131 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Despite the accelerating pace of globalization, it is impossible to ignore the marginalization of the developing world, as billions of people continue to slip deeper into poverty. While many theories, policies, and practices have been proposed to help redress the disparities between the "haves" and the "have-nots," only recently have proponents of sustainable economic development and entrepreneurship discovered each other. In this provocative and timely book, A. Coskun Samli fills the gap by making the connections explicit and arguing that entrepreneurship may be the only hope for... Despite the accelerating pace of globalization, it is impossible to ignore the marginalization of the developing world, as billions of people conti... |
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cena:
391,77 zł |
Counterturbulence Marketing: A Proactive Strategy for Volatile Economic Times
ISBN: 9780899307961 / Angielski / Twarda / 1993 / 200 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Since the U.S. economy has been plagued recently by a deep and long recession, this unique book has a particularly important message. It takes the position that a proactive marketing strategy can protect the firm from the adverse impact of market turbulence. The author makes the case that the firm must revise its orientation toward being more marketing oriented, and then must develop a counterturbulence marketing strategy that is coined in this book as value marketing. Since turbulence in the American market is expected to intensify, it is expected that this book's contribution will be... Since the U.S. economy has been plagued recently by a deep and long recession, this unique book has a particularly important message. It takes the ... |
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cena:
304,34 zł |