Rossolatos, George

George Rossolatos is an academic researcher and marketing practitioner, with experience in advertising (JWT), marketing research (Research International/Millward Brown) and brand management (Colgate-Palmolive, Nestle, Weetabix, Cosmote). He holds a BA (Hons) in Philosophy from the University of Essex, an MSc in Marketing from Manchester Business School and an MBA from Strathclyde Business School. He also conducted part-time PhD research in the field of Brand Equity and Integrated Marketing Communications at Manchester Business School. He is currently a doctoral researcher in the field of Semio...