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wyszukanych pozycji: 7
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Interdiscursive Readings in Cultural Consumer Research
ISBN: 9781527535152 / Angielski / Miękka / 2019 / 359 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Dostawa w 2026 r.) |
cena:
255,62 |
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Semiotics of Popular Culture
ISBN: 9783862195565 / Angielski / Miękka / 2015 / 181 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych (Dostawa w 2026 r.) |
cena:
174,45 |
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Brand Equity Planning with Structuralist Rhetorical Semiotics
ISBN: 9783862197064 / Angielski / Twarda / 2014 / 895 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych (Dostawa w 2026 r.) Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the existing marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand's surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film...
Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with...
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cena:
353,37 |
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Advances in Brand Semiotics & Discourse Analysis
ISBN: 9781648895913 / Angielski / Twarda / 2023 / 260 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Dostawa w 2026 r.) |
cena:
432,97 |
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//rhetor.dixit// Understanding ad texts' rhetorical structure for differential figurative advantage
ISBN: 9781492259695 / Angielski / Miękka / 2013 / 190 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) This book was put together over the course of the past three years and is the outcome of the author's publications in the multimodal advertising rhetoric research field and projects that were undertaken with the employment of the //rhetor.dixit//(c) model. It features four chapters that span different, yet interlocking aspects of ad texts' multimodal rhetorical configuration and culminates in a practical guide for the analysis of the verbo-visual rhetorical structure of TV ad texts, based on the unique methodology of the //rhetor.dixit//(c) model on offer by //disruptiVesemiOtics//....
This book was put together over the course of the past three years and is the outcome of the author's publications in the multimodal advertising rheto...
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cena:
225,90 |
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Targeting Culture: Making the Invisible Visible
ISBN: 9781076321831 / Angielski / Miękka / 2019 / 176 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) |
cena:
199,55 |
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Advances in Brand Semiotics & Discourse Analysis
ISBN: 9781648897207 / Angielski Termin realizacji zamówienia: ok. 30 dni roboczych (Dostawa w 2026 r.) |
cena:
240,53 |
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