Kraus, Elizabeth

Elizabeth Kraus is the owner of Be InPulse branding, marketing and design and the author 365 Days of Marketing, Make Over Your Marketing and 12 Months of Marketing for Salon and Spa. She has a passion for promoting local, independently-owned businesses and prides herself on crafting creative solutions that can help them compete with businesses of any size. Elizabeth says, "Everything is marketing. To build a strong business requires that you become aware that your 'brand' (everything that people believe to be true about you or your business) is being built and enhanced -- or damaged -- in the