Little White Marketing Lies: Misconceptions that Block the Success of Your Business

ISBN-13: 9781470118778 / Angielski / Miękka / 2012 / 142 str.

Elizabeth Kraus

Opis

Have you fallen for any of these little white marketing lies? "Our customers love us " * "We provide exceptional customer service " * "Our employees set us apart " * "Word of mouth is our best marketing " Little white marketing lies are common misconceptions that many well-meaning business owners claim to be true, but which usually aren't. In fact, these little white marketing lies might even be standing between your business and success. From the author of 365 Days of Marketing comes Little White Marketing Lies. Little White Marketing Lies can help you put these and other little white marketing lies to the test, enabling you to: identify the true strengths and weaknesses of your business and put your business in the best position to succeed in the future.

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