365 Days of Marketing

ISBN-13: 9781463660154 / Angielski / Miękka / 2011 / 318 str.

Elizabeth Kraus

Opis

There are lots of resources available for those who want to gain an in-depth knowledge of traditional marketing, branding, communications, social media marketing, viral and word-of-mouth marketing, holding events and the like; but there are few resources that marry creative, practical ideas and content to the 'how-to' of 'what to do' every day when it comes to marketing. That's where 365 Days of Marketing comes in. 365 Days of Marketing can be used by anyone to get followers, stimulate referrals and build business. Beyond that, it will put "marketing" into a new light for non-marketing professionals. 365 Days of Marketing will give you everyday-sized, practical 'nutritious helpings' of marketing concepts--you'll see how marketing actually fuels nearly every aspect of your business. Marketing doesn't have to be your passion. If you are passionate about your customers, your employees and your business, utilizing 365 Days of Marketing will help you build a bigger role for your business in the lives of your clients, develop customer loyalty and employee engagement, stimulate referrals, increase brand awareness and the influence you have in your community using traditional, social media, community and event-based marketing.