The Psychological Basis of Perfumery

ISBN-13: 9780751403688 / Angielski / Twarda / 1996 / 262 str.

Paul Jellinek; J. Stephan Jellinek

Opis

During the many years of its publication and subsequent revisions, Paul Jellinek's book has been the standard work on its subject. This new edition, translated into English for the first time, was conceived in response to the increased interest in recent years in perfumes and the sense of smell. This interest has come not only from within the highly competitive perfumery industry, but also from psychologists and market researchers. The original text has impressively withstood the test of time and the approach of this new book has been to supplement it with chapters that are now of critical importance, but which were only touched upon in the original book. A market researcher looks at why people use perfumes; a psychologist examines the motivation of perfume choice; another psychologist discusses odours and a perfumer looks at the effects of odours on human experience and behaviour. In the final chapter the editor compares the original author's views with those of today's experts and suggests which aspects are still valid and in what areas divergent views now prevail. This book is written principally to provide a scientific basis to the craft of perfumery and to enable formulators and marketeers to understand why the smells they create and sell have the effect they do. It allows a systematic approach to the development of these products. Others outside the industry, including psychologists in academia, will find the book an essential reference source.

Recenzje

`...first class writers...immensely challenging and stimulating.'
Chemistry and Industry
`It is a long time since something has consumed my interest so much that I was unable to put it down.'
The International Journal of Aromatherapy
`In all chapters the empirical nature of the topics is apparent but where possible the author has included theoretical approaches...This excellent volume contains the papers delivered at the Second International Conference on the Psychology of Perfumery, held in England two years ago...all the papers are by researchers with impressive credentials in the field of fragrance research and application. What's more, all are highly readable...This is a very valuable book for any serious student of fragrance and its role in every day life.'
Chemical Engineering Research and Design

Spis treści

Part One: The psychological basis of perfumery. Perfumery and eroticism. The elimination of anti-erogenous odors. The erotic effects of perfume materials. The sense of smell and sexuality. Preconditions for erogenous odor effects. Erogenous odors. Perfume materials reminiscent of human body odor. The erotic effect of flower odors. The erotic effect of perfumes. Technical progress and fashion in perfumery. The modern perfume. Perfume creation and odor sensation. Perfume and personality. Odor Effects Diagram and personal perfume type. Men and fragrance. Fragrance in cosmetic products. Soap perfumery. The erotic effects of perfume materials. Chemical structure and odor effect. Personal perfume selection. Part Two: The psychological basis of perfumery re-examined. The chemistry and semiology of human body odors. Human pheromones? The effect of odors on human experience and behavior. The motivation for perfume choice. Why people use perfumes. The psychological basis of perfumer: a re-evaluation. Index.