The Growth of Global Business

ISBN-13: 9780415639705 / Angielski / Twarda / 2012 / 264 str.

Howard Cox; Jeremy L. Clegg; Grazia Ietto-Gillies

Opis

In this volume, leading contributors look at the development of the evolutionary approach to international business, the internationalisation of service industries and the implications of the changing face of Europe for international business in the 1990s. Providing a blend of theory, analysis and case-study material, it is a vital resource for students of international business and related fields.

O autorze

Howard Cox (University of Worcester, University of Reading) (Edited by) , Jeremy L Clegg (Edited by) , Grazia Ietto-Gillies (London South Bank University, UK) (Edited by)