In this volume, leading contributors look at the development of the evolutionary approach to international business, the internationalisation of service industries and the implications of the changing face of Europe for international business in the 1990s. Providing a blend of theory, analysis and case-study material, it is a vital resource for students of international business and related fields.

Revolutions from Grub Street charts the evolution of Britain's popular magazine industry from its seventeenth century origins through to the modern digital age. Following the reforms engendered by the Glorious Revolution of 1688 the Grub Street area of London, which later transmuted into the cluster of venerable publishing houses centred on Fleet Street, spawned a vibrant culture of commercial writers and small-scale printing houses. Exploiting the commercial potential offered by improvements to the system of letterpress printing, and allied to a growing demand for popular forms of reading...

In this volume, leading contributors look at the development of the evolutionary approach to international business, the internationalisation of service industries and the implications of the changing face of Europe for international business in the 1990s. Providing a blend of theory, analysis and case-study material, it is a vital resource for students of international business and related fields.

Revolutions from Grub Street charts the evolution of Britain's popular magazine industry from its seventeenth century origins through to the modern digital age. Following the reforms engendered by the Glorious Revolution of 1688 the Grub Street area of London, which later transmuted into the cluster of venerable publishing houses centred on Fleet Street, spawned a vibrant culture of commercial writers and small-scale printing houses. Exploiting the commercial potential offered by improvements to the system of letterpress printing, and allied to a growing demand for popular forms of reading...