In this volume, leading contributors look at the development of the evolutionary approach to international business, the internationalisation of service industries and the implications of the changing face of Europe for international business in the 1990s. Providing a blend of theory, analysis and case-study material, it is a vital resource for students of international business and related fields.

In this volume, leading contributors look at the development of the evolutionary approach to international business, the internationalisation of service industries and the implications of the changing face of Europe for international business in the 1990s. Providing a blend of theory, analysis and case-study material, it is a vital resource for students of international business and related fields.