ISBN-13: 9780471908012 / Angielski / Miękka / 1991 / 328 str.
Aimed at teachers and students on business and management courses teaching and studying Operations as well as those concerned with the management of specific service industries this book brings together concepts found in the wider literature as well as presenting some new concepts. Written from the standpoint of Operations Management specialists - rather than marketing managers - the book examines the operational aspects of service operations and includes vital links with marketing, organization and business policy by using a wide range of case studies from both the public and the private sector.