Marketing Management in Tourism and Hospitality for a Century

ISBN-13: 9786205493489 / Angielski / Miękka / 204 str.

Naveen Kumar; Samuel Caeser Pickens

Opis

Dear learners! Welcome to the course Tourism and Hospitality Marketing. This course is designed to expose the basic concepts, ideas, and principles of tourism and hospitality marketing. In this module you will learn about tourism and hospitality marketing and it discusses-introductory concepts about marketing for tourism and hospitality industries; the Service characteristics of tourism and hospitality; individual guest behavior and corporate buyer behavior. Understanding types of markets and their buying behavior is a base for market segmentation, targeting and positioning. Similarly, it will be vital to comprehend and manage products-service mix; pricing products; distribution channels and promoting product for tourism and hospitality marketing. Thus, the organization of this module is in such a way that you will develop the basic knowledge and skills required after covering all parts of the course. Finally, you are expected to relate the contents of each sub topic with the real marketing practices in your surroundings or immediate community. Hope you will enjoy the course and wish you succeed in it!

O autorze

Dr. Naveen Kumar served as a full time teaching faculty at India and Foreign Universities. He obtained his BSc Computer Science from Bharathiar University and MBA from Anna University. His research degree PhD awarded from Karpagam University in Management. He holds 13 Years of teaching experience in India and Foreign Countries.