Dear learners! Welcome to the course Tourism and Hospitality Marketing. This course is designed to expose the basic concepts, ideas, and principles of tourism and hospitality marketing. In this module you will learn about tourism and hospitality marketing and it discusses-introductory concepts about marketing for tourism and hospitality industries; the Service characteristics of tourism and hospitality; individual guest behavior and corporate buyer behavior. Understanding types of markets and their buying behavior is a base for market segmentation, targeting and positioning. Similarly, it...

Biodiversity and Ethnobotany are deeply intertwined narratives of life on Earth-one rooted in the richness of biological diversity, the other in the cultural wisdom that has evolved alongside it. This book emerges from the recognition that plants are not merely components of ecosystems but are also central to human survival, identity, health, and knowledge systems. Across centuries, indigenous and local communities have observed, experimented with, and refined their understanding of plant resources, creating sophisticated traditions that link nature and culture in profound ways. Biodiversity...