Dear learners! Welcome to the course Tourism and Hospitality Marketing. This course is designed to expose the basic concepts, ideas, and principles of tourism and hospitality marketing. In this module you will learn about tourism and hospitality marketing and it discusses-introductory concepts about marketing for tourism and hospitality industries; the Service characteristics of tourism and hospitality; individual guest behavior and corporate buyer behavior. Understanding types of markets and their buying behavior is a base for market segmentation, targeting and positioning. Similarly, it...