Marketing Higher and Further Education

ISBN-13: 9780749432942 / Angielski / Miękka / 2001 / 153 str.

Paul Gibbs; Michael Knapp

Opis

This manual was designed for anyone working in education who has a responsibility for developing a course, maximizing student numbers, ensuring quality, retention of students, and promoting their department, institution or education generally. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills. Drawing on the authors' experience, the book marshals theory, practice and case studies around real higher and further education issues. It covers all aspects of marketing and course promotion.

Spis treści

Why market?; training or education; the essence of marketing education; research; developing a marketing position; public relations; making partnerships work; managing the project; fund raising and financing marketing; local, national and international marketing; students recruitment; product development - offering the students the courses they want; quality offered; exploring the power of learning relationships; auditing success.

O autorze

Paul Gibbs, Michael Knapp