This manual was designed for anyone working in education who has a responsibility for developing a course, maximizing student numbers, ensuring quality, retention of students, and promoting their department, institution or education generally. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills. Drawing on the authors' experience, the book marshals theory, practice and case studies around real higher and further education issues. It covers all aspects of marketing and course promotion.

Michael Knapp zeigt Moglichkeiten einer zeitabhangigen, im Sinne der Baseler Terminologie "bedingten Modellierung" des Kreditportfoliorisikos auf.
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Life is changing for Jed Waters. He is losing his girlfriend, there are rumors that he is losing his job, and he fears that he might be losing his mind. Jed begins to experience vivid dreams and nightmares with bouts of sleep paralysis, accompanied by the appearance of a dark entity that reminds him of long forgotten events from his childhood. Jed's dreams start to coincide with the deaths of people around him, and also begin to leach into his waking world. Jed must reach out to those around him and dig into buried events from his past to determine if he is indeed losing his mind, or if there...