Inside the BBC and CNN: Managing Media Organisations

ISBN-13: 9780415213226 / Angielski / Miękka / 2000 / 256 str.

Lucy Kung-Shankleman

Opis

This volume provides an inside account of the BBC and CNN, two of the world's best-known media organizations, during a period of great change and new challenges. The BBC and CNN compete to provide news in an increasingly competitive global media environment, but each has a very different history, remit, and identity. This book explores the beliefs and attitudes that shape management priorities and broadcasting policy. More controversially, it examines how each organization's cultural beliefs - about broadcasting's fundamental purpose and the nature of competition - have laid the foundations for their current and past success, and considers whether the traditions that shaped them threaten to limit their ability to respond to the unprecedented changes underway in the international media landscape.

Recenzje

'This is an exceptionally clear and compact book about the world of media management ... an insightful read, strongly recommended to media managers and policymakers, and anyone working in an organization outside or only loosely connected with the media's unique "cultural loop."'  - Telecommunications Policy

Spis treści

Introduction; Chapter 1 What is organisation culture?; Chapter 2; Chapter 3 The mass paradigm fragments; Chapter 4 ‘Serving the nation’; Chapter 5 The ‘Mouth of the South’ and his ‘Chicken Noodle Network’; Chapter 6 Continuous revolution; Chapter 7 Reinventing the news; Chapter 8 ‘Part of the British way of life’; Chapter 9 ‘Underdogs and outsiders’; Chapter 10 Reithianism versus Birtism; Chapter 11 Adrenaline; Chapter 12 A special case?;

O autorze

Lucy Küng is Project Manager at the Institute for Communications and Media at the University of St Gallen, Switzerland.