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Kategorie szczegółowe BISAC
 Inside the BBC and CNN: Managing Media Organisations Küng-Shankleman, Lucy 9780415213219 Routledge
Inside the BBC and CNN: Managing Media Organisations

Küng-Shankleman, Lucy
Inside the BBC and CNN provides a unique insight into two of the world's best-known media organisations, during a period of great change and new challenges. The BBC and CNN have very different histories, remits and identities, but both must now compete to provide news in a media environment being reshaped by increasing competition, globalisation, digitisation and convergence. In addition they face increasing pressures of criticism focussed on the struggle for ratings and the perceived "dumbing down" of programming.
Drawing on intensive research carried out among senior managers in...
Inside the BBC and CNN provides a unique insight into two of the world's best-known media organisations, during a period of great change and ...
cena: 707,28 zł
 Inside the BBC and CNN: Managing Media Organisations Küng-Shankleman, Lucy 9780415213226 Routledge
Inside the BBC and CNN: Managing Media Organisations

Küng-Shankleman, Lucy
This volume provides an inside account of the BBC and CNN, two of the world's best-known media organizations, during a period of great change and new challenges. The BBC and CNN compete to provide news in an increasingly competitive global media environment, but each has a very different history, remit, and identity. This book explores the beliefs and attitudes that shape management priorities and broadcasting policy. More controversially, it examines how each organization's cultural beliefs - about broadcasting's fundamental purpose and the nature of competition - have laid the foundations...
This volume provides an inside account of the BBC and CNN, two of the world's best-known media organizations, during a period of great change and new ...
cena: 190,19 zł
 The Internet and the Mass Media Lucy Kung-Shankleman Robert G. Picard Ruth Towse 9781412947343 Sage Publications
The Internet and the Mass Media

Lucy Kung-Shankleman Robert G. Picard Ruth Towse
This book offers a comprehensive analysis of the impact of the Internet on media and mediated content industries. It explores and discusses the changes this emergent communications platform is engendering for the media and content industries and the implications of those changes. Its contents are drawn from the findings of a five-year EU sponsored research initiative, the 'Cost A20 Programme on the Impact of the Internet on the Mass Media'. Its authors include Europe's leading scholars in the field.

The book's standpoint is simultaneously multi-lens, interdisciplinary, and...

This book offers a comprehensive analysis of the impact of the Internet on media and mediated content industries. It explores and discusses the change...
cena: 760,94 zł
 The Internet and the Mass Media Lucy Kung-Shankleman Robert G. Picard Ruth Towse 9781412947350 Sage Publications
The Internet and the Mass Media

Lucy Kung-Shankleman Robert G. Picard Ruth Towse
This book offers a comprehensive analysis of the impact of the Internet on media and mediated content industries. It explores and discusses the changes this emergent communications platform is engendering for the media and content industries and the implications of those changes. Its contents are drawn from the findings of a five-year EU sponsored research initiative, the 'Cost A20 Programme on the Impact of the Internet on the Mass Media'. Its authors include Europe's leading scholars in the field.

The book's standpoint is simultaneously multi-lens, interdisciplinary, and...

This book offers a comprehensive analysis of the impact of the Internet on media and mediated content industries. It explores and discusses the change...
cena: 273,16 zł


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